Author entrepreneurs are a special kind of writer. These are the “roll up your sleeves and do it yourself” kind of people. They are the authors who want to take control of their writing and start publishing under their terms and their voice.
So what are the key traits that set these authorpreneurs apart from the crowd? Successful authorpreneurs are:
They don’t back down from a challenge. They see each new project as an opportunity to do it bigger and better than before. It’s not just writing; they attack every part of the authorpreneur business as if there needs to be a winner… and it’s going to be them.
Publishing is a fluid environment. Things change from one moment to the next. Genre is fluid and isn’t always accepting of new books. Marketing is a sticky mess. But authorpreneurs quiet their inner fears about the unknown and learn their strengths. They use their talents to focus on what they do well and work on the rest while everyone else is sleeping.
With a fast-paced publishing world, authorpreneurs have a special kind of passion toward writing and business. Without it, they wouldn’t be able to continue to do it. They might not be passionate about every part of the nitty gritty, but when push comes to shove, they’ll do it. Because the other parts are what make it worthwhile. You get to write and run publishing like a business. Pure, creative freedom.
Authorpreneurs are always looking for the next bestseller. They have their ear to the ground and their fingers on the pulse of genres. Being able to write to market AND write what they are passionate about is the happy space not many people find, but authorpreneurs are always ready. They see the changes in the space around them and learn how to use it to their advantage.
Writing often won’t make you a great writer, but it will make you a prolific and confident writer. Practice, practice, practice; that’s the authorpreneur motto. The most successful authorpreneurs are constantly testing their work, learning what works, and moving on from what doesn’t. They understand their skills because they are constantly working on them. And the skills that aren’t talents? Well, you can guarantee the authorpreneur is working on it so they can build confidence.
Accidentally upload the wrong manuscript? Find a typo on page one? Realize your ad is targeting an entirely wrong market? Authorpreneurs don’t sweat. They realize the flexibility of it all and learn to adapt. Quickly upload a new one and offer their readers a discount. Laugh at the silly miss they made spelling their own name wrong and move on. Work on an ad and make the proper changes as soon as the mistake is realized. Authorpreneurs are adaptable, making quick changes or updating their process to deliver better books moving forward.
Authorpreneurs are unique in their own way. Each writer has a distinct voice and an authentic personality, and authorpreneurs highlight that feature. They look to deliver their work in brand new ways, give readers entirely unique experiences with their work, and connect with their audience on a deeper level. Growing connections is the ultimate success factor of indie authors, and authorpreneurs know their unique selling points.
It’s okay if you don’t have all the answers above. Every authorpreneur is a work in progress at all times. The ultimate trait of authorpreneurs is that they learn how to see their strengths and weaknesses by repeatedly challenging themselves. It is through the stretching of our comfort zone that we discover ourselves.
Laura Winter is a self-published author dedicated to helping your authorpreneur journey. She has launched her books on little to no budget to prove you don’t have to invest an exorbitant amount of money to be successful. Find her work on Amazon, Patreon, and join her tribe to get fiction updates and sneak peeks at future books.