Audience-building for authorpreneurs should be one of the highest priorities, next to actually writing something. But something about building a mailing list seems daunting and overwhelming. It doesn’t have to be.
While there are tons of ways to make your newsletter stand out, we have to build an audience to send those newsletters to – and these are the two best tips for creating an audience that actually wants to follow your journey.
We talk a lot about how important it is to stay involved in the writing community. It takes on multiple forms – joining groups, sharing knowledge, interacting on social media. But just as it’s great to build a group of writing friends, you also need to find reading friends.
Your audience, while potentially containing some fellow authors, is primarily built on readers. Those are the people who are sticking around for your content, reading books, and following your updates. But unless you’re a celebrity with a mass following, no one wants to follow an indie author who just posts and pushes their work on their audience.
Engagement is the number one way to draw your audience in. When people comment on your posts, respond. When someone takes the time to send you an email, give them thanks. When they share your work, let them know how much you appreciate it.
When you show your audience that you’re more than just a content producing machine – that you’re a human behind the keyboard – they are going to connect with you on a deeper level.
How much you share is up to you – it is your personal life – but do understand that even if you have no followers yet, what is on the Internet is there to stay. That’s why the next tip is critical.
2. Be Authentic
Would you follow a cookie cutter social media bot that posts the same cut and paste material weekly? Do you want to read the same boring report every time you get an email?
Authenticity means that you’re not just putting generic content out there and hoping for a response. Authenticity is showing your true colors. Show followers what your life is like, tell them the things you like to do outside of writing, share other books you’ve enjoyed, foods you eat, or places you visit. Interact with the people who take time out of their day to support you, no matter how big or small.
Give them a little bit of variety and find new ways to make your content engaging. Don’t just post something because you think it will get followers – share something that gets you true followers; real followers. Those are the people that don’t just stay on your newsletter out of obligation. Real followers are there because they appreciate what you’re putting out. They are the ones that look forward to your newsletter. They read every line, click every link, and buy every book.
Real followers come when you’re authentic.
So, what are you doing with your audience that sets you apart from the rest? What part of yourself makes people stick around for what you have to say? Which part of your authorpreneurial business makes you, well, you?
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Laura Winter is the author of the Soul Series and Warrior Series in addition to several short stories and standalones. You can find all her relevant links here.